Abelson Sports Expands NWSL Betting Markets with Goalscorer Pricing


Abelson Sports has become the first provider to offer comprehensive goalscorer pricing coverage for the National Women’s Soccer League (NWSL), expanding its presence in the growing market for women’s soccer betting.

Through this initiative, Abelson Sports’ operator partners will gain access to detailed goalscorer markets, integrating the supplier’s latest ODDS data solutions into their platforms. With interest in women’s soccer continuing to grow across U.S. sportsbooks, this expansion ensures operators can provide a more diverse and engaging betting experience throughout the entire NWSL season.

The move builds on Abelson Sports’ existing expertise in the women’s game, where it already delivers player pricing for major international tournaments, the UEFA Women’s Champions League, and the English Women’s Super League (WSL).

Since its establishment 12 years ago, the NWSL has seen exponential growth, positioning itself as the top tier of women’s professional soccer in the United States. A recent $240 million, four-year broadcasting agreement with CBS Sports, ESPN, Amazon Prime Video, and Scripps Sports has significantly raised the league’s profile, further driving audience engagement.

Interest in women’s soccer has surged following the U.S. Women’s National Team’s participation in the 2024 Olympics, with anticipation already building for the team’s title defense on home soil at the 2028 Los Angeles Olympics. Abelson Sports’ latest product rollout not only enhances the visibility of the NWSL but also provides operators with a valuable tool to engage fans and support the continued expansion of the women’s game.

Jeevan Jeyaratnam, Chief Betting Officer at Abelson Sports, said: “We are proud to be the first supplier to offer complete goalscorer pricing coverage for the NWSL. As interest in women’s soccer continues to rise, we are committed to ensuring our partners can offer comprehensive and engaging betting markets for this rapidly growing sector.”

Published on: