Bally’s Interactive has partnered with digital entertainment provider 1X2 Network to expand its online casino content offering across several of its UK brands. The agreement brings a range of 1X2 Network titles to platforms including Monopoly Casino, BallyBet, Double Bubble Bingo, Virgin Games, Jackpot Joy, and Rainbow Riches Casino.
The partnership forms part of 1X2 Network’s ongoing international growth strategy, which has seen the company increase its presence across the US and Latin America over the past year. The new collaboration enhances the supplier’s position within the UK igaming market while supporting Bally’s Interactive’s objective to broaden its selection of gaming content for players.
Among the games being introduced through the deal are 3 Porky Banks Hold and Win and 3 Hot Chilli Peppers, alongside other recent slot releases from the supplier such as Sweet Candy Blitz and The Golden Mummy Hold & Win. The addition of 1X2 Network content is expected to further diversify Bally’s Interactive’s portfolio across its regulated igaming platforms.
“We are thrilled to strengthen our presence in the UK market,” commented Christopher Reid, Commercial Director at 1X2 Network. “This past year our games reached record popularity globally, with several of them reaching No1 positions across the US. Partnering with a trusted and respected operator like Bally’s marks another exciting milestone for us as we continue our global strategy”.
“1X2 Network has established itself as one of the most innovative iGaming providers in the industry”, said Dez Pazmany, Director of Product Operations at Bally’s Interactive. “With their extensive experience and engaging content, we are certain that their titles will highly resonate with our players across our brands”.
