PlayNow.com in Saskatchewan, once launched, will feature 400+ entertaining casino, Live Casino, poker and sports-betting products, supported by world-class gaming vendors and their strategic partnerships with BCLC. The agreement follows an extensive Request for Proposal process that SIGA launched last year.
“This partnership reinforces the confidence the legal gambling industry has in BCLC, and our leadership in providing players with entertaining and engaging gambling experiences through our safe and secure online platform, PlayNow.com,” says Lynda Cavanaugh, Interim President and CEO, BCLC. “In addition to an innovative suite of online casino and sports-betting products, BCLC’s PlayNow.com is the only gambling website in North America and one of few in the world that offers dedicated player-health specialists – known as GameSense Advisors – via live chat. This is just one way that BCLC supports safer play online.”
BCLC launched PlayNow.com in British Columbia in 2004. It is currently the fastest-growing channel of BCLC’s business with ongoing year-over-year growth. In 2013, BCLC began providing its PlayNow.com platform to Manitoba Liquor and Lotteries.
Net income generated from BCLC, including from PlayNow.com, goes back to the Province of B.C. to help fund healthcare, education and community programs. The Province of B.C. shares seven per cent of net income generated from BCLC with B.C. First Nations, under the BC First Nation Gaming Revenue Sharing Limited Partnership.
As B.C.’s only legal, regulated online gambling website, PlayNow.com must meet high standards for technical integrity, age verification and responsible gambling, as well as federal anti-money laundering requirements.