Bestseat360 partnered with 1/ST CONTENT to deliver an advanced multi-view streaming experience for the 2025 Pegasus World Cup at Gulfstream Park on January 25. This collaboration introduced a new level of digital engagement, allowing fans to access 13 live races via the Pegasus World Cup website with an interactive viewing experience.
For the first time in U.S. horse racing, viewers had the ability to switch between multiple camera angles, including jockey cams, drones, and automated trackside cameras. The integration of JockeyCam’s point-of-view technology—previously featured in high-profile races such as the Royal Ascot, Saudi Cup, Kentucky Derby, Melbourne Cup, and Breeders’ Cup—further enriched the spectator experience by providing an immersive perspective from the saddle.
Bestseat360 aims to expand its Multiview platform across various sports in the U.S., UK, Europe, and Australia, offering sponsorship, advertising, and pay-per-view models to make the technology more widely accessible. The successful execution of this new streaming format at the 2025 Pegasus World Cup underscores the evolving role of digital innovation in horse racing and sets a precedent for the future of live sports broadcasting.
“By working with partners like Bestseat360, 1/ST CONTENT continues to innovate and reshape the media landscape of horse racing with a focus on the type of engagement and storytelling that modern audiences are looking for,” said Pete Rotondo, SVP, Racing and Wagering, 1/ST.
“The integration of Bestseat360’s interface offers racing enthusiasts the best seat at the racecourse or from the comfort of their own homes,” said Craig Meek, Founder Director for Bestseat360.
“We are thrilled to be introducing an interactive Multiview video player that will revolutionize sports betting and enhance how punters engage with their bets. Using smart AI algorithms, viewers will be able to easily identify their horses during the race, making their experience more immersive.”
