bet365 Extends GiG Collaboration for Automated Compliance Tool

Gaming Innovation Group Inc. (GiG), a stalwart in the iGaming industry, has recently announced the continuation of its fruitful partnership with bet365 for their proprietary affiliate marketing compliance tool, GiG Comply.

With a robust global customer base of 90 million and a dedicated workforce of over 7,000 employees, bet365 operates in numerous intricate markets worldwide.

This expansive footprint presents a variety of regulatory hurdles, underlining the need for the organisation to adapt continually to dynamic legislative landscapes across multiple jurisdictions.

GiG Comply, a market-responsive solution, streamlines marketing compliance by systematically scanning web pages for content that includes links, iGaming code red words and regulatory prerequisites across various jurisdictions. By employing a rules engine to scrutinise actual snapshots from affiliates’ campaigns, it equips operators with insights into the promotional content employed in their brand’s marketing.

Designed with adaptability in mind, GiG Comply empowers operators to customise criteria and checklist parameters to meet market-specific requirements, thereby ensuring sustained compliance.

In the iGaming arena, GiG’s affiliate business, GiG Media, has emerged as a dominant global affiliate marketing operator. It assists partners in driving qualified traffic via diverse channels, including SEM/PPC and social media.

The company has experienced remarkable growth in recent years, underscored by its strategic alliance with News Corp in the UK and Ireland — a media group that reaches millions of online readers through its prestigious platforms, The Sun and talkSPORT. Moreover, the seamless integration of AskGamblers, acquired from Catena Media last year, further testifies to GiG’s expansion.

“Extending our partnership with bet365, one of the leading names in the industry, is a worthwhile indication of the confidence it provides our partners in the Affiliate market and the strength of the team we have in GiG Media.,” said Jonas Warrer, Chief Marketing Officer at GiG Media.

Added a bet365 spokesperson: “We look forward to continuing our partnership with GiG Comply. Their automated compliance solution is a valuable tool in helping to maintain a compliant affiliate program globally.”