Betano Collaborates with RubyPlay to Introduce Immortal Ways Betano for Copa America 2024


RubyPlay, an innovative B2B iGaming development studio, has joined forces with Kaizen Gaming brand Betano to unveil its content portfolio in Brazil. This partnership includes the launch of a bespoke game, Immortal Ways Betano, from RubyPlay’s acclaimed Immortal Ways series, tailored specifically for the 2024 Copa América.

Betano’s online casino platform in Brazil will now feature 90 of RubyPlay’s games, including popular titles like Diamond Explosion 7s and Mayan Cache, alongside the latest custom release, Immortal Ways Betano. This game celebrates Betano’s sponsorship of the prestigious football tournament scheduled from June 20 to July 14 across the United States.

The integration further solidifies RubyPlay’s position as a prominent provider of high-quality online gaming content in Brazil. With a diverse and engaging portfolio, RubyPlay has already gained traction among players in the region. The studio also intends to expand its presence in other global markets through its collaboration with Betano, aligning with its long-term growth strategy.

Betano aims to strengthen its presence in Brazil, evident from its recent achievement of securing the title sponsorship rights for the country’s premier football league, Campeonato Brasileiro Série A. Partnering with RubyPlay underscores Betano’s dedication to delivering top-notch entertainment to its audience while also targeting new customer segments.

Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “Collaborating with Betano is a thrilling new venture for us as we aim to grow our foothold in Brazil and the Latin American market at large.

“Coinciding the partnership with the launch of the latest instalment to our popular Immortal Ways series, Immortal Ways Betano Copa America, marks an exciting period and we are looking forward to seeing how Betano’s customer base interact with the bespoke title.”

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