Betfred and IGT Expand Sports Betting Presence in Nevada with Retail and Mobile Betting Agreement
IGaming giant, International Game Technology PLC (IGT), has announced the expansion of its sports betting presence in the casino Nevada market through a new multi-year PlaySports technology agreement with established sports betting operator, Betfred. The agreement enables Betfred to utilize IGT’s PlaySports technology to offer retail and mobile sports betting at the Mohegan Sun Sportsbook within Virgin Hotels Las Vegas, a part of Curio Collection by Hilton. This marks the first Betfred sportsbook in the U.S. to utilize IGT technology and Betfred’s entry into the Nevada betting market.
Initially, Betfred will introduce retail betting, with plans to follow up with a mobile launch in the future. IGT’s PlaySports technology powers sports betting at over 80 gaming venues across the U.S. and Canada. For additional information, please visit igt.com/playsports or follow IGT on LinkedIn.
“IGT PlaySports’ remarkable reputation and influence in the U.S. sports betting market, coupled with their ability to navigate complex regulatory environments, give Betfred supreme confidence in our choice to partner with IGT in Nevada,” said Bryan Bennett, COO of Betfred USA Sports. “IGT PlaySports’ experienced, in-market team and proven technology will enable Betfred to scale our operation in parallel with market opportunities and to establish a competitive and engaging betting experience in the most exciting gaming destination in the world.”
“I attended the recent Gaming Control Board hearing to see Fred Done in person. He is a legend in bookmaking and Betfred is one of the most legendary brands in the sports betting industry. It’s an honor to work with Fred’s team in the U.S. as they introduce the Betfred product in Nevada,” said Joe Asher, IGT President of Sports Betting. “IGT PlaySports looks forward to applying our vast experience in Nevada and beyond to help Betfred create a successful sportsbook that will appeal to local sports fans and visitors alike.”
