LeoVegas Group’s international sportsbook brand, BetMGM, has announced a significant three-year partnership with Premier League club Tottenham Hotspur Football Club. This new agreement marks LeoVegas Group’s third Premier League partnership within a week, highlighting the Group’s strategic focus on enhancing its visibility in the sports sector.
The newly launched BetMGM sportsbook brand will become the Official Betting Partner and Official Front of Training Wear Partner for both the men’s and women’s teams at Tottenham Hotspur. This collaboration ensures BetMGM’s branding will be prominently displayed on the club’s training wear during Premier League, domestic cup, and European fixtures.
Additionally, BetMGM’s presence will be highlighted through various marketing channels at the Tottenham Hotspur Stadium. This includes media backdrops, pitch-side LED displays, big screens, and IPTV, ensuring extensive brand visibility to millions of football fans globally.
The partnership with Tottenham Hotspur significantly boosts the awareness and reach of BetMGM, particularly following its recent launches in the UK and the Netherlands. This deal will facilitate exciting fan engagement opportunities, including unique experiences and giveaways, further embedding BetMGM within the football community.
This agreement is part of LeoVegas Group’s broader strategy to intensify its focus on sports. The recent deals with Premier League clubs, including Wolverhampton Wanderers F.C. and Newcastle United F.C., underscore the Group’s commitment to expanding its presence and influence in the sports betting market.
Sam Behar, UK Director BetMGM, said “We are very proud to launch this partnership with Spurs as their progressive spirit fully aligns with BetMGM’s ambitions. This is our third Premier League deal in just a week, and we look forward to kicking off this exciting season as we continue to grow BetMGM’s presence in the world of sports.”
Ryan Norys, Chief Revenue Officer at Tottenham Hotspur, said “We are delighted to announce this partnership with BetMGM. The Club and BetMGM’s values align exceptionally well through a competitive spirit, whilst also continuing to strive for greatness.
“BetMGM has demonstrated it is putting its customers first by continuously developing its product offering to fans. Throughout this partnership, we are looking to help BetMGM further establish itself in the UK market, as well as enhancing customers’ knowledge around responsible gambling.”
