Betsson Group is pleased to announce its strategic acquisition of Sporting Solutions’ trading, pricing, and sports betting risk-management services from the FDJ Group. This acquisition will bolster Betsson’s B2C and B2B sportsbook offerings, continuing a successful partnership with Sporting Solutions that has spanned over a decade.
Founded in 2007, Sporting Solutions is renowned for its advanced sports betting technology, serving numerous B2B customers, including several Tier 1 operators. The integration of Sporting Solutions’ pricing feeds has been a crucial element in Betsson’s sportsbook for both pre-match and live betting.
Sporting Solutions boasts a talented team primarily based in the UK, with additional operations in Canada and South Africa, bringing substantial expertise and innovative technology to Betsson. This acquisition aligns with Betsson’s strategy to enhance its sportsbook product, providing greater flexibility in odds modelling and scalability.
Subject to regulatory approvals and other conditions, Betsson Group plans to integrate Sporting Solutions into its operations, with significant investment to drive growth. This integration is expected to enhance revenue streams and create valuable business prospects, further solidifying Betsson’s position in the global sports betting industry.
“We are excited to welcome the Sporting Solutions team to Betsson Group. This acquisition is a strategic fit, providing us with quality technology that is already integrated into our sportsbook product,” said Jesper Svensson, CEO of Betsson Operations. “It also complements our Sportsbook B2B strategy, strengthening the flexibility and scalability of Betsson’s Sportsbook offering – both key factors in the success of our B2B strategy.”
