Betsson Signs Aggregation Agreement with Pariplay
Pariplay, a subsidiary of NeoGames, has entered into an agreement with Betsson that will allow the operator to access the full suite of Wizard Games, as well as thousands of other games from highly sought-after third-party studios through Pariplay’s Fusion® aggregation platform. The vast portfolio of games will soon be available to Betsson’s customers across its global network, including regulated markets in Sweden, Denmark, and Spain, as well as several other regions in Europe.
The partnership represents another milestone for the Fusion® platform, which has emerged as a preferred option for providing premium content to operators worldwide. The deal will also improve Betsson’s games portfolio, offering a complete suite of player engagement solutions.
Pariplay’s Fusion® offering provides more than 14,000 games from over 100 suppliers, along with a comprehensive suite of retention and conversion tools that add value to players.
Andrew Maclean, VP of Sales at Pariplay, said, “We are constantly striving to grow within important markets and this deal with Betsson is an important one in strengthening our hand across regulated territories within Europe.
“The Fusion® aggregation platform will serve Betsson’s players with the widest range of games, while also adding value for the operator through a set of cutting-edge engagement tools. It is the next step in what I believe will be a long, successful alliance.”
Laura Peretta, Supplier Relations Manager at Betsson, added, “Pariplay has access to a huge breadth of content from both well-established and ambitious independent studios, so it’s a great moment to sign a deal that increases the options available for our players.
“The variety of content we now have access to is sure to engage our audience in the many established regulated markets in Europe and beyond that we are active in.”