Swedish iGaming company Betsson, celebrating its 60th anniversary last year, will feature the Betsson Sport infotainment logo on Inter Milan’s jerseys. This collaboration marks a significant milestone for both entities, combining their rich histories and substantial market presence.
The new jerseys will, for the first time, display two stars, celebrating Inter Milan’s 20th Scudetto victory. This strategic four-year partnership represents the largest shirt sponsorship deal in the club’s history and reflects the ambition of both Betsson and Inter Milan to enhance the fan experience globally.
This collaboration is noteworthy for being the most significant shirt sponsorship deal for both Betsson and Inter Milan, the Serie A champions and last year’s Champions League finalists. The Betsson Sport logo will be prominently displayed on the team jerseys, with both parties aiming to strengthen their connection with supporters worldwide through innovative approaches.
Betsson Group’s sponsorship portfolio is extensive, with a strong presence in various sports and football clubs globally. In Latin America, Betsson is the main sponsor of Boca Juniors, Racing Club de Avellaneda, and Atlético Nacional. In Italy, the Betsson Sport brand has partnerships with clubs such as SSC Napoli, Torino FC, and Francesco Totti as an ambassador.
“This sponsorship is the biggest to date for Betsson,” stated Jesper Svensson, CEO of Betsson Operations. “It allows us to connect with passionate football fans in Italy and around the world. Our aim is to be more than just a sponsor – we want to be a partner that brings excitement and value to the club and its supporters. This deal reinforces our strategic growth in key markets and underscores our commitment to positioning Betsson as a leading global sports brand within the industry.”
“We are delighted to welcome Betsson into the Nerazzurri family as the Official Main Partner and to have signed this historic agreement that will see the Betsson Sport logo placed on the front of our new kits. This new collaboration will help us reach new heights in fan engagement and with our partner’s extensive reach and innovative approach, we are poised to expand our international fanbase and enhance the overall experience for supporters in Italy and worldwide” commented Alessandro Antonello, FC Internazionale Milano Corporate CEO.
