Betsson’s Betsafe Brand Enters the Regulated Market in Ontario, Canada

Betsson’s global brand Betsafe, featuring online casino and sports betting, will now be available in the regulated market in Ontario.

Betsafe’s products will operate on Strive Gaming’s platform, in which Betsson holds a 40% stake, and will be accessible to Ontario customers via Betsson’s native mobile apps and website ot.betsafe.com.

Betsson has localized its product range to provide a North American player experience in Ontario, which is home to almost 40 percent of Canada’s population and is expected to become one of the largest online gaming markets in North America.

In addition, Betsson has received a supplier license, allowing the group to offer its sportsbook product to other operators on a B2B basis.

Pontus Lindwall, President and CEO of Betsson AB, comments: “We are pleased to obtain the necessary licenses to operate with both a B2C and B2B offering in the locally regulated online gaming market in Ontario. We are convinced that there are great opportunities for Betsson in Ontario in both the B2C and B2B channels as we bring a highly competitive offering to the market.”