Better Collective Announces Media Partnership with Leading Nigerian News Publisher, PUNCH
Digital sports media group Better Collective has entered the Mother Continent in a ground-breaking partnership with leading West Africa publisher, PUNCH Nigeria Limited.
PUNCH publishes Nigeria’s most widely-read digital media titles.
Better Collective is excited to take its first step into the African continent, which has a growing population of sports betting enthusiasts, BC said in a company statement.
The media partnership, which commenced March 30, allows Better Collective to establish a sports betting section on PUNCH’s digital platform and the popular website, Punchng.com.
The Danish company will leverage its innovative technology and content expertise to provide high-quality and commercial sports betting content for PUNCH readers, equipping them to make informed decisions in the rapidly growing digital sports entertainment market.
This marks Better Collective’s first partnership with a media source in Africa, a significant milestone in the company’s expansion.
PUNCH, established in 1970, is highly respected and widely read throughout Nigeria, extending to other parts of Africa, Europe, North America, and Asia.
As a company that seeks to educate sports fans and make sports entertainment more engaging and fun, Better Collective is proud to align with PUNCH’s mission to inform, educate, and entertain its diverse audience.
BC Co-founder and CEO Jesper Søgaard said: “We are very proud to partner with such a well-established news media like PUNCH. Not only will we be partnering with Nigeria’s market leader but this partnership also allows us to establish a presence on the African continent.”
Adeyeye Joseph, Managing Director and Editor-in-Chief of PUNCH, added: “We are excited to work with a passionate technology-driven partner like Better Collective.
“We hope that this partnership will help PUNCH to serve Nigeria’s growing sports betting community with high quality content while also helping our company to further its audience and revenue goals.”