Betway Partners with BetGames for Customized Skyward Crash Game in Africa

BetGames, a prominent igaming provider, has collaborated with Betway, a major global online betting and gaming operator, to launch a bespoke version of its newly released crash game, Skyward, tailored specifically for Betway’s African market. This partnership demonstrates BetGames’ commitment to creating unique versions of its popular games for top-tier operators.

Skyward, BetGames’ first foray into the crash game genre, combines engaging gameplay with functional features like auto-betting and cash-out options. The game is designed to be both visually appealing and highly engaging, with dynamic animations and a design that aligns with Betway’s brand identity, offering a familiar experience to its players.

The custom version of Skyward for Betway is optimized for regions with emerging technological infrastructures, addressing the need for low data consumption without compromising on the gaming experience. This adaptation ensures stable and efficient performance, catering to the specific requirements of markets where data usage is a key concern.

This partnership between BetGames and Betway in Africa highlights the companies’ shared focus on delivering tailored, high-quality gaming experiences to diverse markets within the igaming industry.

BetGames’ VP Sales Africa, James Everett, said: “The launch of Skyward has heralded a further exciting step in the evolution of our content portfolio. Using it as the base for our latest bespoke project for Betway has really strengthened the fantastic relationship we enjoy with one of the industry’s biggest names.

“Our continued dedication to meeting the needs of local players and understanding our markets has seen us grow our partnership with Betway and we’re proud that it continues to choose us to provide the best, tailored experiences for its players.”

Hailee Cook Product Manager (Casino & Verticals) for Betway Africa, added: “We’ve engaged BetGames to develop a number of bespoke projects for us and again, we’re delighted with the results. Having the latest games presented with our familiar environment and feel is important to our loyal players and Skyward hits that mark again.

“We strive to bring our customers the finest and most innovative gaming content and our alliance with BetGames continues to deliver that.”

Published on:
fast track