Betway Secures Paris Saint-Germain Esports Sponsorship Deal
Paris Saint Germain Esports, Aijidi Company and Betway Group have announced the extension and upgrade of their existing partnership anchored around the PSG.LGD DOTA 2 team based out of Shanghai, China.
The agreement sees the Betway Group designated as the Main Partner for PSG.LGD, for at least 1 year. Betway will also join Paris Saint-Germain Esports’ wider operations as Official Betting Partner.
The partnership is amongst the most significant to date in the Esports sector. It is also a continuation of the existing successful collaboration between PSG.LGD and Betway, which kicked off in 2018. It enables Betway customers to get closer to the front line of DOTA 2 action throughout the domestic competitions in China and at the world-renowned international major, The International.
Paris Saint-Germain Esports and LGD Gaming first combined in 2018 and today, in parallel, announce the continuation of their partnership for a minimum of 3 additional seasons. Supported by Betway and millions of fans in China, Paris, and globally, PSG.LGD will continue to battle for the highest honours at home and internationally, developing the next generation of DOTA talents, at the forefront of this growing and exciting industry.
Fabien Allègre, Paris Saint-Germain’s Director of Brand Diversification, who oversees the Club’s Esports operations said: “We are thrilled to extend and expand upon our existing partnership with Betway, who have been an excellent supporter of our Esports efforts and the PSG.LGD team in particular for nearly 2 years now. Through our existing relationship, Betway has proven itself to be an organisation that really understands the gaming community, and together we are looking forward to innovating and delivering truly unique and exclusive experiences to our fans together.”
Paul Adkins, Operations and Marketing Director at Betway said: “We’re delighted to renew our partnership with PSG.LGD’s legendary DOTA 2 team. Our relationship has gone from strength to strength and it’s been a very successful sponsorship for us. We’re now very excited to be able to take it to the next level.”
Supporters can follow PSG.LGD and Paris Saint-Germain Esports across the official PSG.LGD and PSG Esports Weibo, Twitter, Instagram, Facebook and Twitch Channels, and tune in to official Betway channels for exclusive competitions, content and experiences.