Pragmatic Play has expanded its partnership with Argentine iGaming operator BPLAY through the launch of new Smart Studio Live Casino titles.
The latest phase of the collaboration introduces dedicated Roulette, Auto Roulette, Auto Mega Roulette and Blackjack X tables, provided via Pragmatic Play’s Smart Studio solution. The customised offering will be available to BPLAY players across the provinces of Santa Fe, Córdoba, Entre Ríos, Jujuy, Mendoza and Buenos Aires, supporting the operator’s continued growth in multiple regulated markets within Argentina.
Smart Studio allows operators to deploy branded Live Casino environments with varying degrees of customisation, designed to create localised gameplay that reflects regional and brand preferences.
The development builds on an established collaboration between BPLAY and Pragmatic Play, as both companies continue to focus on strengthening their presence in Latin America’s expanding iGaming landscape.
Victor Arias, VP of LATAM at ARRISE powering Pragmatic Play, said: “BPLAY has been a valued partner of Pragmatic Play in Argentina, and extending the agreement to include additional Smart Studio tables demonstrates the mutual commitment to premium, localised Live Casino experiences.
“The provider is proud to continue expanding together with the operator across several provinces in one of Latin America’s most dynamic regulated markets.”
Leopoldo Saravi, Product and CRM Manager at BPLAY, added: “Our partnership with Pragmatic Play continues to develop with the inclusion of Smart Studio content that enhances our Live Casino offering across Argentina.
“These customised tables help us boost our brand awareness and improve our connection with our players by providing them with attractive and brand-consistent experiences in every province where we operate.”
