Cashing in on the Super Bowl: Skrill Reveals Four in Ten UK Bettors Demand Immediate Access to Their Winnings
With just a couple of days to go until the Super Bowl, digital wallet Skrill has released new insights into the habits of British sports bettors from its most recent iGaming research All the ways players pay, as well as a few lessons on American Football terminology for the uninitiated.
Major US sporting events continue to grow in popularity in the UK. Since 2007, more than 100,000 Brits attend the NFL International Series at the Tottenham Hotspur stadium in London every year. What’s more, in 2022, 1.3million Brits tuned into the Super Bowl through the BBC alone, with recent research revealing that 49% of people in the UK say they watch the Super Bowl at least occasionally. With this, we can expect more Brits to put their money where their mouths are when backing their favourite team.
<<LESSON 1>> CARRIES – The number of times a rushing player attempts to advance the ball. A ball carrier can be any player that attempts to advance the ball during an offensive play, regardless of position.
In the lead up to major events, 40% of UK sports bettors make at least one bet a week, whilst 25% are placing three or more bets a week.
<<LESSON 2>> DIME PACKAGE – A defensive formation that features six defensive backs.
The average online wager from a British bettor is £59. Our US counterparts wager considerably more, putting down on average $93!
<<LESSON 3>> FIRST DOWN – The first in a series of four downs that an offensive team has to gain 10 yards.
32% of UK sports bettors are most likely to place a bet immediately before a sports event such as the Super Bowl.
<<LESSON 4>> SAFETY – When the offensive player who has possession of the football is tackled or willingly downs the ball in their end zone.
When depositing and withdrawing online, 37% of UK sports bettors care most about speed, security (39%) and ease (36%)
<<LESSON 5>> HUT! HUT! HUT – A loud, repeated command by quarterbacks for the other players to move.
If they won a significant amount on a wager, 72% would cash out immediately, and 38% expect the payment to come through instantly.
Zak Cutler, President of Global Gaming at Paysafe, the company behind Skrill, commented: “We all have our own quirks when it comes to having a flutter on a sporting event. Some treat betting as an analytical exercise, others follow their gut, but decision making aside, it’s clear from our research that there are some common wants and needs among British bettors. For gambling operators, catering to players’ needs by offering a seamless experience and instant payouts is vital to making sure, win or lose, they get a slice of the action when game day comes around.”