Chalkline has partnered with Cricket.com to deliver Free-to-Play sports betting games that will be used to drive audience engagement across the site’s audience of more than one million monthly fans.
The cricket media powerhouse will leverage Chalkline’s cutting-edge games-as-a-service platform to offer freeplay and virtual currency games that engage and educate cricket fans and bettors as the 2021 Indian Premier League season continues.
Hosted at playtheodds.cricket.com, Cricket.com now offers its audience daily contests that feature live odds and player props for all teams and players taking part in this year’s IPL, as well as other tournaments and series globally.
Chalkline’s games have been integrated into Cricket.com’s proprietary web and app platforms, providing a seamless gaming experience for members of the site.
Deepak Gullapalli, CEO at Cricket.com, said: “We have millions of cricket fans visiting our site each month to access the latest scores, updates, predictions, results, news and analysis from all of the major leagues and tournaments around the world.
“Providing pre-match and in-play contests across our mobile apps and websites allows fans to test their knowledge of the game and win great prizes.
“Chalkline has proved to be an outstanding partner; the team understands our vision, their platform delivers compelling user experiences, and their turnkey solution got us up and running in two weeks.”
Daniel Kustelski, CEO of Chalkline, said: “Our sole purpose is to help sports betting brands and media companies to engage fans and deliver substantial added value to their experience.
“We look forward to delivering real-time experiences for Cricket.com fans to play along with the action on the pitch.”