Dimitar Berbatov Renews Multi-Year Partnership with JBO as Regional Brand Ambassador

Dimitar Berbatov, renowned football icon and former Bulgarian national team player, has recently renewed his multi-year partnership with JBO (Just Bet Online), a leading Asian sports and eSports betting operator. In his ongoing role as the official brand ambassador of JBO, Berbatov will continue to promote the company through various promotions and activations, reinforcing JBO’s position as one of the most trusted and reputable digital sportsbooks and eSportsbooks in Asia.

Berbatov’s exceptional on-field performance and engaging personality align seamlessly with JBO’s brand values, which prioritize innovation and customer engagement. As a footballer who has played for some of the world’s most renowned teams, including Manchester United, Tottenham Hotspur, and Monaco, Berbatov has a massive following worldwide.

JBO’s sponsorship portfolio reflects its rich heritage in international sports, including partnerships with Bologna FC in Serie A, Dota 2 eSports property for the JBO Asian Masters League, and Olympique de Marseille in France’s Ligue 1. In China, JBO has collaborated with VICI Gaming, Keen Gaming, Killer Angel, 5POWER Gaming, and 496 Gaming.

Berbatov’s extension with JBO highlights the company’s progressive expansion, aiming to engage, educate, and entertain sports enthusiasts globally while maintaining responsible gaming practices. The partnership demonstrates JBO’s commitment to international representation and fostering a football-friendly environment.

JBO offers a comprehensive range of markets and odds to sports bettors worldwide, with personalized customer service and the latest technology and games at its core. Through this partnership with Berbatov, JBO continues to strengthen its position as a leading player in the igaming and sports betting industry.

A JBO spokesperson praised the brand’s flagship ambassador: “We’re thrilled to have extended Dimitar Berbatov contract with our team as JBO’s original and long-standing brand ambassador. Dimitar is a natural entertainer, both on and off the field, so we look forward to launching more exciting promotions and broader content framed around this unique character and his wise insights into the game. We both like to achieve our goals in the most creative way and playing style possible. Naturally, there’ll also be the chance for our customers to gain further exclusive analysis and game previews from one of the brightest minds in football.

“JBO intends to supplement this global partnership to drive awareness and participation around our progressive brand values across both mature and developing Asian territories. We are invariably looking for new creative ways to engage with our customers across digital channels and betting verticals as varied as sportsbook, esports and casino. Dimitar is a dream fit for the energy and expertise that JBO is spreading across varied local markets, raising the technological bar to elevate the game for the fan experience and social traction.

“JBO has pioneered a truly unified and gamified betting experience. Our players remain incredibly loyal and proud of JBO’s brand values which resonate with them for fair play and creativity, helping foster a responsible recreational community.”

Berbatov, Bulgaria’s all-time leading goalscorer, added: “I’m thrilled to be renewing terms with JBO across Asia and the Far East. As I’ve come to witness first-hand over the past couple of years, they’re a brand which perfectly aligns with my footballing history and sporting passions, underscored by a desire to fuse fun with fairness and flair across wider sport. It’s a combination that’s vital to winning any game and also entertaining your audience. JBO is also a young vibrant brand, providing a safe and secure platform for its users. I can’t back a better storyline than that.

“As a result, I look forward to bringing more high-quality content and activity to Asian markets with my signature style and professionalism, helping fans discover new and deeper ways in which to engage with and enjoy the sports they love.”

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