Entain Improves Speed and Security of Customer Checks

Entain the global sports betting and gaming entertainment group, is strengthening its identity, financial and credit checks to augment its experience for customers with the adoption of state-of-the-art automated processing developed for use in banking, cyber-security, defence, and law enforcement.

Entain is the first major sports betting and gaming operator to adopt the ground-breaking technology from Synalogik. This innovative solution enables automatic checking and risk-scoring of thousands of customers simultaneously, providing accurate risk and open source intelligence reports in seconds rather than hours or even days with traditional methods.

This significantly improves response times for customers whilst ensuring full compliance with regulatory and data protection requirements, which differ considerably across jurisdictions.

Entain ensures business innovation while protecting data privacy principles; including data minimisation, proportionality, transparency and the protection of rights and freedoms of individuals. Relevant privacy risk assessments have been carried out to ensure that the new system balances innovation, regulatory and operational requirements with privacy expectation of our customers.

“This delivers on our vision of leveraging innovation and technology to create the best experience for every customer whilst delivering the highest standards of compliance effectiveness and corporate governance,” said Brendan MacDonald, Director of Customer Protection at Entain.

Synalogik’s technology is also employed by law enforcement agencies, and in the cyber-security, insurance, banking sectors. By giving Entain simultaneous access to further data providers and other open source solutions, it allows more informed decisions to be taken rapidly and efficiently. The new system will initially be used across all Entain brands in the UK.

Gareth Mussell, CEO at Synalogik said “we are delighted that Entain is using our Scout system to support its compliance and governance processeses. This unique solution provides an enriched customer view, in near real-time, drawn from multiple data sources, which enhances decision making and delivers significant efficiency and cost savings.

Synalogik technology is also widely used in the financial services sector, notably by banks and insurance companies. Commercial clients also include NatWest Group, O2, Telefonica, Marble Arch Insurance and Innovate UK.