The Entain Foundation US, a not-for-profit dedicated to responsible gambling funded by BetMGM co-parent Entain, the global sports betting and gaming operator, today launched a groundbreaking app, “Gamble Responsibly America”. The app is the first of its kind in the U.S. and has been produced together with EPIC Risk Management and RG24/7, partners to the Entain Foundation U.S. on education projects.
The free app now available in the App Store and Google Play Store, features a series of educational resources and tools to help and support anyone facing potential issues with problem gambling. There is no requirement on people to register, and the app is unbranded, positioning the app entirely as an educative resource with no commercial benefit to Entain or BetMGM, the U.S. business it jointly owns with MGM Resorts.
Through the app, the Entain Foundation US aims to extend information and services to underpin safe play as sports-betting and gaming expand rapidly across the U.S. Through a variety of initiatives and programs in the U.S., it already provides dedicated funding to research, extensive resources, and partners with leading organizations to ensure protection for consumers with support from Entain, which has set a commitment to responsible gaming at its core.
Gamble Responsibly America will offer assets and information to help people gamble responsibly and provide guidance for those struggling, or who would like to understand the behavioral patterns or symptoms associated with, problem gambling. It is the first free app to do this and available from the outset in both English and Spanish, to maximize its accessibility to all communities in America.
Martin Lycka, Entain Senior Vice President for American Regulatory Affairs and Responsible Gambling and Trustee of the Entain Foundation U.S., noted, “We are incredibly proud to be launching the Gamble Responsibly America application as our commitment to responsible betting and gaming is unmatched within the industry. Through this first-of-its-kind app, we are determined to continue helping individuals by providing the resources and programs necessary to ensure everyone is betting and gaming responsibly.”