ESA Gaming Launches EasySwipe™ Portfolio with BetFlag in Italy, Expanding iGaming Presence

ESA Gaming, the forward-thinking games provider, has debuted its extensive EasySwipe™ portfolio of non-traditional content with BetFlag, significantly enhancing its presence in the Italian iGaming and casino market.

The supplier’s offering is now accessible via a direct integration, featuring sports-themed titles such as Basketball Mine, Goal Mine, Goal Mine World Edition, and ESA Gaming’s debut crash-style game, Rocket Racers.

Comprising a total of fifteen high-performing titles, the lightweight HTML5 mobile-first game family integrates seamlessly with the sportsbook, enabling players to effortlessly swipe in and out of open sessions without disrupting their sports betting experience.

The portfolio fosters additional cross-sell opportunities for operators without cannibalization, empowering sportsbooks to boost revenue and player lifetime value while providing top-notch content.

The partnership, which includes the launch of nine games, further consolidates ESA Gaming’s position in the Italian market. The company has recently taken its content live with major operators and plans to announce additional deals in the coming months.

Thomas Smallwood, Head of Marketing at ESA Gaming said, “We are delighted to bring our non-traditional offering to another major Italian operator and see a great partner in BetFlag.

“We have recently expanded our content offering, further strengthening the depth of our portfolio with a selection of fifteen games that I’m sure BetFlag’s customers are going to thoroughly enjoy.”

Laviero Saganeiti, Business Developer at Betflag added, “ESA Gaming immediately captured our attention with their side games, to the point where we started thinking about a new version of the front-end that could enhance their value even more.

“Thanks to them, we reconsidered the usefulness of this offering, which is becoming less of a “side” feature and more of a central part of Betflag’s offerings. In general, even the slots and the recent Rocket Racers crash game demonstrate that they are gems that will surely stand out in the lively competition of our industry.”

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