EveryMatrix Enhances Player Personalisation with Future Anthem Partnership
iGaming software provider EveryMatrix has partnered with Future Anthem to integrate the real-time personalisation product Amplifier AI into its CasinoEngine platform. Amplifier AI is powered by machine learning and humanises anonymised transactional data to offer personalised player journeys, game recommendations, and marketing engagement offers in real time.
The partnership aims to improve player retention, satisfaction, and revenues for EveryMatrix’s portfolio of customers by offering personalised entertainment experiences. EveryMatrix will leverage Amplifier AI alongside its promotional and player management capabilities to provide AI-driven personalised player journeys and marketing engagement offers to its customers.
The partnership initially focuses on casino, and reinforces EveryMatrix’s commitment to building high-quality iGaming products. By combining its platform’s strong promotional and technical capabilities with Future Anthem’s unique algorithms and metadata, EveryMatrix aims to offer an unmatched velocity of real-time intervention to improve player retention and conversion rates.
This collaboration is a significant step for EveryMatrix as it aims to offer cutting-edge personalisation features to its customers in a highly competitive iGaming industry. The partnership with Future Anthem signifies the company’s focus on improving its technological capabilities to provide unparalleled gaming experiences for its players.
EveryMatrix Casino CEO Stian Enger Pettersen said, “This partnership represents an important step for the EveryMatrix platform as we harness the power of AI and invest in real-time technologies to provide our clients and their players with hyper-relevant and automated actions. Future Anthem is a leader in real-time personalisation with broad capabilities that are fast to integrate – they were a natural choice for us as we continue our efforts to deliver the best player experience possible.”
Future Anthem CEO Leigh Nissim added, “Platform features play a critical role in EveryMatrix helping its operator customers grow, so it’s important that they integrate the latest technologies to facilitate improvements and innovation. From the moment I first met the EveryMatrix team and had exposure to the full potential of their platform, it was clear they would be a great partner to leverage the power of Amplifier AI, in real time – I’m confident that great things will come from this collaboration.”
