FanDuel Partners with Canadian Football League as First Official Sportsbook Operator
FanDuel, the leading US business under Flutter Entertainment, has announced its role as the Canadian Football League’s (CFL) first authorized gaming operator and Official Sportsbook Partner.
Through FanDuel, sports fans aged 19 and above in Ontario, Canada, can now place wagers on CFL games, benefiting from in-game player propositions and future bets. Starting this season, FanDuel will offer an industry-leading CFL betting experience, featuring markets on a range of in-game player propositions, including anytime touchdown scorer, passing, rushing, receiving yardage, and more.
Additionally, fans will have the opportunity to engage in various futures bets, such as predicting the team that will emerge victorious at the 110th Grey Cup championship in Hamilton on November 19th.
FanDuel maintains a strong commitment to promoting responsible gaming, making it a foundational principle within the company’s core values. Responsible gaming is embedded in every aspect of FanDuel’s operations, including employee training, in-product features, and marketing strategies. The company adheres to the regulations set forth by governing bodies and provincial authorities, prioritizing the safety and enjoyment of its users while upholding the integrity of the sport.
The CFL has also taken significant measures to safeguard the integrity of the league and protect against match or competition manipulation. Recently, the CFL implemented a Match Manipulation Policy and collaborated with the Canadian Centre for Ethics in Sport (CCES) to launch an e-learning course. This course aims to educate CFL players and personnel about the policy and raise awareness about potential targeting by match fixers.
With FanDuel’s commitment to responsible gaming practices and the CFL’s dedication to maintaining the integrity of the league, fans can have confidence in a secure and trustworthy betting environment. The partnership between FanDuel and the CFL brings together a shared vision of providing an engaging sports betting experience while upholding the highest standards of integrity and responsible gaming.
“We are very proud to kick off our partnership with the CFL, a league with some of Canada’s most passionate fans. The CFL is a Canadian institution, and we are excited to provide sports bettors with an industry-leading experience.” said Dale Hooper, General Manager of FanDuel Canada.
“We look forward to working with the CFL and TSN to continue to drive interest in this great league and the next generation of stars by contributing insights that add another element to the great storytelling that is taking place.”
“Responsible sports wagering is another way for our league to further its connection with our fans,” said Tyler Mazereeuw, Chief Commercial Officer of the CFL. “In addition to taking in our fun, fast and entertaining brand of football, some fans may wish to engage with the game on a more personal level.
“We’re excited to work with FanDuel to deliver an exciting and innovative betting experience. While opening this new avenue of fandom is important to our league, wagering should only be done responsibly by adult fans who are 19 years of age and over with the means to do so.”