Fast Track Partners with 4Play to Enhance Player Engagement in Brazil


Fast Track, a premier player engagement platform designed for the iGaming industry, is pleased to announce a new partnership with 4Play, an innovative gaming operator known for its exceptional player experiences in both casino and sports betting.

Established in 2023, 4Play has quickly gained industry recognition, particularly in the Brazilian market. Committed to providing top-notch entertainment, 4Play offers a seamless experience in Portuguese, featuring popular gaming verticals such as casino and sports betting.

Integrating Fast Track CRM aligns with 4Play’s strategic initiative to enhance player retention and streamline operations through advanced automation. Fast Track’s robust platform will enable 4Play to automate complex player journeys, ensuring personalized and timely interactions.

Fast Track’s CRM platform, noted for its real-time data capabilities and comprehensive automation suite, will support 4Play in achieving its business objectives. By automating player communications and optimizing the registration process, 4Play aims to increase its number of depositors while maintaining high engagement levels among its 148,000 monthly active users.

“We are excited to partner with Fast Track to elevate our player engagement strategies,” said Mateus Ihering, Chief Operating Officer of 4Play. “Their innovative approach to CRM and their commitment to creating individualised player experiences align perfectly with our vision for 4Play. We look forward to leveraging their platform to enhance our player retention and operational efficiency.”

Simon Lidzén, Co-Founder and CEO of Fast Track, commented, “We are delighted to welcome 4Play into the Fast Track family. Their innovative spirit and dedication to providing top-tier player experiences make them an ideal partner. Together, we will set new standards in player engagement and retention, ensuring that 4Play continues to thrive in the competitive iGaming landscape.”

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