Bally’s Interactive Integrates Pragmatic Play’s Live Casino Offering
Pragmatic Play, an igaming content provider, has extended its collaboration with Bally’s Interactive to include its Live Casino portfolio.
Under the new agreement, Pragmatic Play’s Live Casino suite will be rolled out across all Bally’s Interactive platforms, enabling access to a wider audience in territories including the UK and Spain. Bally’s Interactive operates online casinos in multiple crucial igaming markets.
The deal encompasses several of Pragmatic Play’s Live Casino games, such as Sweet Bonanza CandyLand™, Boom City™, and PowerUP Roulette™. This move is in line with Pragmatic Play’s ongoing efforts to enhance its Live Casino offerings with top-tier operators.
Bally’s Interactive serves as the online division of Bally’s Corporation, an international casino and entertainment firm. Alongside its land-based casinos in the US, the company manages several notable online brands, including Vera&John, Jackpotjoy, and Virgin Games.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “I can say from experience that Gamesys are a wonderfully creative and collaborative team who share our commitment to player entertainment and protection. I’m excited to continue strengthening our productive partnership together.
“With Pragmatic Play’s leading Live Casino portfolio being made available to Gamesys in all their active markets, even more players across their brands will be able to enjoy our growing range of immersive game shows and premium table games.”
Simon Field, Director of Live Casino Strategy and Development at Bally’s Interactive said: “Pragmatic Play has some of the most instantly recognisable Live Casino games on the market and with such an expansive, thrilling portfolio, we couldn’t be happier to be able to provide its content to our players.
“It has a reputation for innovative and boundary-pushing games that keep players engaged and excited, so we’re confident our customers will thoroughly enjoy these new arrivals!”
