SIS (Sports Information Services), a leading provider of 24/7 live betting services, has strengthened its collaboration with global sports technology provider Genius Sports to extend the distribution rights of its esports products to the US market.
This updated agreement enables Genius Sports to deliver SIS’ H2H Global Gaming League game portfolio, comprising over 150,000 annual matches, to its extensive US sportsbook network. This expansion significantly broadens the audience reach for SIS’ sports simulation products.
Already operational in New Jersey, Colorado, and Kentucky, SIS’ esports products are tailored for sportsbooks, featuring regular short-form esoccer and ebasketball contests among professional gamers.
The competitive matchups from SIS’ H2H Global Gaming League are produced in-house from SIS’ UK studios, boasting ultra-low latency live streaming, live caster commentary, and on-screen graphics with unique betting prompts to enhance engagement. SIS esports prioritizes integrity and is the only product accredited by ESIC, with visible, trained referees overseeing every match.
Genius Sports, a global leader in official sports data and technology, provides sportsbooks and lotteries worldwide with data, odds, streaming, trading, and marketing solutions, driving profits and cost efficiencies across the industry.
Michele Fischer, Vice President at SIS Content Services, said: “Our sports sims titles continue to gain traction in the states that we are currently operating. Strengthening our partnership with Genius Sports supports our US strategy for widespread distribution of our esports products across all states.
“Our esoccer and ebasketball products have a clear track record of adding significant value to the bottom line of operators and we are sure US-focused brands will benefit greatly from having our content within their portfolios.”
Matt Stephenson, Global Partnership Director at Genius Sports, said: “SIS’ Competitive Gaming product is a compelling product that is already resonating with operators and players in the US. We have been delighted to integrate such an innovative product into our offering and by providing this margin-increasing content to our US partners, we are continuing to deliver the widest array of wagering opportunities.”
