Genius Sports Limited has announced a new partnership with Plucky.com to enhance its gamification offerings by integrating a cash league interface for its global partners.
Plucky.com, a regulated operator in the UK, offers a unique user experience (UX) along with Know Your Customer (KYC) and payment pooling platforms designed to engage and retain players across various games and events. This collaboration will include The Telegraph’s Fantasy Football game for the 2024/25 Premier League season, featuring cash league capabilities that allow players to compete for weekly, monthly, and season-long prizes in both private and public leagues.
By leveraging Plucky’s innovative platform, Genius Sports aims to provide its gamification partners with advanced tools to enhance player engagement and retention, broadening the scope of interactive and competitive experiences available to users.
“We are delighted to be working with Genius Sports to deliver a regulated cash option to all players” said Sebastian Lewis, Chief Executive at Plucky.com. “Our joint technology will allow fans worldwide to choose to play for money with friends and family in private or test themself against the best in public competitions, giving them a new way to engage and interact with the game.”
“Our partnership with Plucky.com enables us to provide both private and public cash leagues across any number of our free-to-play games,” said Judd Goldstein, Head of Sports Fan Engagement, EMEA at Genius Sports. “We can enable our partners to implement this functionality into their games with ease, while Plucky.com takes care of the regulatory and payment requirements associated with cash leagues.”
