Holland Casino Becomes Responsible Gaming Partner of Dutch Football

Starting next season (2021/22), Holland Casino will be a responsible betting partner for all Dutch professional football. 

The collaboration with the Eredivisie, Keuken Kampioen Divisie and ESPN will enable Holland Casino to present itself from 1st October as an online gambling provider with an attractive total range of, among other things, well-known sports betting and casino games. Safe and responsible gaming and Fair Play always come first in all this offer.

On 1st October 2021, the government will open the online gambling market. Holland Casino has the ambition to occupy an important market position right from the start. The investment of the next four years in the most popular sport in the Netherlands will make an important contribution to achieving this goal. Prevention and information about safe and responsible participation in online games of chance are central to this. Moreover, the investment is welcome financial support for Dutch football.

Erwin van Lambaart, CEO of Holland Casino said, ‘The investment in Dutch football is of great value to all parties. It gives Holland Casino an enormous reach to interest a wide audience in attractive games of chance with an exciting, new online dimension, where safe and responsible play is always paramount. By setting the bar high in this regard, we want to set an example in the Netherlands and the rest of Europe, in our casinos and from 1 October also in our online offer. That reliability is of great importance to the consumer. The value of the investment is also great because it really supports all professional football clubs, spread across the Netherlands.”

“The Eredivisie has consciously opted for a Dutch party, Holland Casino, an A-brand”, says Jan de Jong, Director Eredivisie CV.

“A reliable party. With a good long-term vision. Moreover, the Eredivisie and Holland Casino share a rich, successful and beautiful history with each other. We are now going to add a new wonderful chapter of at least 4 years to that,” he concluded.

Marc Boele, Director of Coöperatie Eerste Divisie, adds, “Holland Casino, Eredivisie and Keuken Kampioen Divisie have always worked hard for a safe and responsible range of games of chance, in which the integrity of the sport is fully guaranteed. That makes this collaboration as logical as desired. We look forward to the cooperation in the coming years, with new game concepts that add value to the match experience of the supporters.”

Also part is the collaboration with ESPN, the channel with, among other things, all live football from the Eredivisie and Keuken Kampioen Division. The ESPN platform will make an important contribution to the visibility of Holland Casino as a responsible betting partner of Dutch football. In addition, Holland Casino and ESPN will jointly develop new content that matches the ambitions and offers relevance and entertainment for the football-loving Netherlands.

Van Lambaart speaks of “a future-proof, sustainable approach”, which is necessary to offer the Dutch public plenty of entertainment in the coming years as well as protection when it comes to online games of chance. “This partnership with Dutch football will help us in the coming years to gain a new impetus for the future. The plan is sound, realistic and sound. We are convinced that this will pay off on several fronts. On the one hand, the corona crisis has underlined that a digital channel is essential for the robustness of Holland Casino. It makes our company more future-proof. On the other hand, we have made a conscious decision with all parties to integrate the right balance between attractiveness and responsible play in the entire collaboration.”