Infront Bettor Expands Data Solutions with ITF and Enhances Partnerships
Infront Bettor, a division specialized in betting within Infront, is set to enhance its tennis data offerings through a significant five-year agreement with the International Tennis Federation (ITF), starting in 2025. This move is part of a broader strategy to expand its sports data solutions, further demonstrated by new partnerships with Rush Street Interactive, Inc. (RSI) and the extension of an existing agreement with bet365, alongside forthcoming deals.
This collaboration with the ITF covers the ITF Men’s and Women’s World Tennis Tour, the Billie Jean King Cup by Gainbridge, and the Davis Cup. It will provide comprehensive data for over 58,000 tennis matches each year, supported by an innovative umpire scoring solution. Over 700 handheld devices will be deployed across ITF events, developed in collaboration with Tennis Data Innovations, marking a significant step towards unified tennis data. Additionally, a computer vision technology is being developed to further enrich the data available to fans and bookmakers.
2023 has been a pivotal year for Infront Bettor, highlighted by the ITF partnership and a five-year agreement with France’s Ligue de Football Professionnel (LFP) for Ligue 1 Uber Eats, starting in the 2024/25 season. This deal not only boosts Infront’s involvement in French football but also includes the development of cutting-edge computer vision data solutions.
Led by Senior Vice President Amikam Kranz, Infront Bettor is part of Infront’s Media, Betting, and Technology unit. This integration of media rights with betting and technology services opens up expansive commercial possibilities for rights holders and introduces innovative solutions for the betting industry, reinforcing Infront Bettor’s position in the igaming sector.
Chris Catling, Head of Infront Bettor, said: “Our data platform has made significant strides 11 months out from our ITF rights starting, with integration documents already in the hands of clients. We’re on track to boost the streaming production of ITF tournament matches by over 25% and achieve 100% streaming coverage at the highest levels of World Tennis Tour competitions. Our computer vision system is also starting to take shape and will look to enhance the levels of data collection previously provided for the World Tennis Tour.”
“We are in a very good place to provide a service that delivers a high-quality tennis product 24/7/365,” Catling added. “Furthermore, we have secured a broader portfolio of rights, created a robust video platform which has delivered over 1.5 billion streaming views for clients in the past 18 months, offering added commercial value to the business. These are notable milestones that put us a long way ahead of where we had planned to be at this stage.”
