Kindred has entered into a partnership to incorporate sports data from EveryMatrix’s OddsMatrix. This data covers a range of sports including football, ice hockey, basketball, and tennis.
OddsMatrix offers historical data, enabling the analysis of past team and individual performances. This data can be used to project outcomes and set odds for both ongoing and future events.
EveryMatrix’s OddsMatrix Sports Data Services provides betting odds, scores, and real-time event settlements for both sports and esports. The service combines odds, settlement, and score feeds from different providers into one real-time feed. Over the past year, it covered 1.5 million events and included more than 700 betting types across over 100 sports.
Erik Nyman, President EveryMatrix Americas, said: “Kindred was one of the first licensed operators in our industry and their expansion from northern Europe across the world is nothing short of remarkable. We are honoured to be an integral part of their new sportsbook and the cooperation between the companies has been second-to-none. We are excited to follow their roll out and continue support their growth initiatives.”
Ben Colley, Group Head of Trading at Kindred, said: “In order to develop the most robust models to generate the most innovative and accurate markets, we needed both historical and a real-time provision of data of the highest possible resolution.
“We’ve been really happy with what we’ve seen from OddsMatrix and our team of Quant Analysts and Data Scientists are now fully armed to take our internal R&D work in the modelling space to the next level. This cutting-edge technology makes up part of the bedrock of what we’re doing here at Kindred, and this is yet another stepping stone on the journey to complete control of our sportsbook product offering.”
