MLB Expands Wide-Ranging Partnerships with MGM Resorts International & BetMGM
Major League Baseball (MLB), MGM Resorts International and BetMGM, a leading sports betting and digital gaming operator, have announced the renewal and expansion of an integrated, historic partnership that, in 2018, designated MGM Resorts as MLB’s first Official Gaming Sponsor. Under the renewed, multi-year agreement, BetMGM will continue to be an Official Sports Betting partner of MLB, domestically marketing its brand and gaming options across a variety of league and team platforms including MLB Network, MLB.com and the portfolio of MLB apps.
MGM Rewards, MGM Resorts’ loyalty program, will be the Title Sponsor of this year’s All-Star Celebrity Softball Game and Presenting Sponsor of the first-ever All-Star Saturday Extra Innings musical performance at Dodger Stadium.
“We are thrilled to extend and expand upon our groundbreaking work with Major League Baseball,” said Lance Evans, Senior Vice President of Sports & Sponsorships, MGM Resorts. “We’re incredibly proud of the growth and innovation that have transformed our industries since launching our partnership four years ago, and we’re eager to continue breaking new ground and delivering world-class sports and entertainment experiences for baseball fans worldwide.”
The partnership between BetMGM and MLB includes data usage in sports betting, promotion across MLB-owned media platforms, domestic and international activations at MLB events, plus multiple fan experiences.
BetMGM Chief Revenue Officer Matt Prevost added, “It is an exciting day to announce the extension of our partnership with MLB. The collaboration with the League allows us to reach new audiences while delivering a best-in-class baseball wagering product. We look forward to growing our industries together.”
The long-term extension between MGM Resorts and MLB includes the presenting sponsorship of Bettor’s Eye, MLB’s digital baseball show on MLB.TV with a focus on betting for fans who want to engage on a deeper level within that aspect of the game. BetMGM will continue to be recognized as an MLB-Authorized Gaming Operator and utilize MLB’s official statistics feed throughout both digital and live domestic sports gaming options on a non-exclusive basis. MLB will make enhanced statistics available to BetMGM on an exclusive basis. MLB, MGM Resorts and BetMGM will continue to work together on comprehensive responsible gaming measures and protecting the integrity of the game, both on and off the field.
MLB Chief Revenue Officer Noah Garden said, “Since creating this historic partnership four years ago, MGM Resorts and BetMGM have been truly collaborative and innovative business partners to Major League Baseball. With the success of Bettor’s Eye and introduction of All-Star Saturday’s Extra Innings concert, we look forward to seeing how MGM Resorts and BetMGM will continue to broaden their business with Baseball.”
Since becoming MLB’s first-ever Official Gaming Partner and Entertainment Partner in 2018, MGM Resorts and BetMGM have expanded their commitment to baseball by partnering with multiple MLB Clubs on a variety of levels, including with the Boston Red Sox, Detroit Tigers, Los Angeles Dodgers, New York Mets, New York Yankees, Houston Astros and Washington Nationals. As part of the Nationals partnership, BetMGM built the first retail sportsbook connected to an MLB stadium and is the only mobile sports betting app available at Nationals Park.