MyRacehorse Appoints Ex-Betfair Head of Racing as UK and Ireland Marketing Director

MyRacehorse, the horse racing syndicate that offers micro-shares in racehorse ownership, has hired Will De Nardo as the Marketing Director for UK and Ireland. De Nardo brings a wealth of experience to the role, having spent almost 10 years in the betting industry at various Flutter Entertainment brands, including Betfair where he served as Head of Racing. In addition to his role as Marketing Director, De Nardo will also serve as Global Gaming Advisor for MyRacehorse.

Founded in the US in 2019, MyRacehorse has attracted over 50,000 owners who share ownership of 110 racehorses across America, Australia, UK, and Ireland, including the Kentucky Derby and Breeders’ Cup Classic winner Authentic. MyRacehorse’s unique model of racehorse ownership offers racing fans the opportunity to participate in genuine ownership with shares starting at just £46.

With De Nardo’s appointment, MyRacehorse aims to expand its customer base in the UK and Ireland, where it already has horses in training with renowned trainers such as John and Thady Gosden, Joseph O’Brien, George Baker, and Michael O’Callaghan.

Talking about his appointment, De Nardo said: “I’m thrilled to be joining MyRacehorse at such an exciting time for the company, as we look to replicate the successes of the US and Australian businesses in the UK and Ireland.

“The passion MyRacehorse has for delivering best-in-class experiences for its owners was clear to me from the beginning and I’m excited to be able to help deliver this unique ownership model to racing fans across the UK and Ireland.

“Finally, the experience of owning an elite racehorse can be accessible to anyone – which is truly game-changing for the sport.”

Jules Pittam, Managing Partner of MyRacehorse, UK and Ireland, said:  “Will brings an additional and important marketing skill set to our UK and Ireland business due to his invaluable experience at Flutter.

“He will be influential in enhancing the owner experience as well as working with new partners as he develops gaming opportunities around the world. We are delighted to have someone of such high calibre join the team.”