Novibet and ESA Gaming Seal Global Content Distribution Agreement


ESA Gaming, a notable provider of igaming solutions, has established a strategic alliance with Novibet, leading to the global launch of the EasySwipe™ gaming portfolio. This partnership facilitates the availability of ESA Gaming’s mobile-oriented content to Novibet’s clientele across several key regions, including Greece, Ireland, Finland, Mexico, and Colombia.

This collaboration allows Novibet users to engage with a series of lightweight, high-quality casino games that are integrated within sportsbook platforms. The EasySwipe™ feature offers a seamless transition between sports betting and casino gaming, enhancing the overall user experience without interrupting sports betting activities.

Novibet is set to leverage the cross-selling potential of these games, which are known to improve player engagement and retention within sportsbooks. The portfolio includes popular titles such as Pirate Mine, Fruitz & Spinz, Goal Mine, and innovative crash-style games like Rocket Racers and Big Fish Bonanza.

This partnership marks a significant expansion for ESA Gaming in the European and Latin American markets, where Novibet has established a substantial user base.

Thomas Smallwood, Head of Marketing at ESA Gaming, said: “Furthering our reach in markets around the globe together with Novibet is a fantastic achievement and testament to the growing interest in our portfolio of non-traditional content.

“As we continue to expand our product offering, we are grateful to have strong partners like Novibet to help further establish ourselves as a leading provider to online operators.”

Foteini Matthaiou, Casino Product & CRM Director at Novibet, said: “As new breed of customers and players with diverse demographics choose Novibet for their entertainment, we are always looking for alternatives to traditional slots and ESA Gaming provides just that.

“By integrating the EasySwipe™ portfolio we bolster our offering with unique content that is perfectly tailored to a growing mobile audience and that helps us cross-sell between different verticals.”

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