OLG Appoints The iGaming Collective for Affiliate Marketing Push

In light of recent regulatory changes in the Ontario iGaming and online sports betting market, the Ontario Lottery and Gaming Corporation (OLG) has appointed The iGaming Collective (iGC) to strategically advise on and evolve its affiliate marketing program.

iGC will work closely with the digital product and marketing teams at OLG in Toronto, the Affiliate Solution Partner, as well as wider stakeholders across the business to create a strategic roadmap to drive growth and ongoing prosperity for the region across both the short-medium and long-terms.

Amanda Marshall, VP, Digital Product Integration, at OLG said: “Launching an affiliate marketing program will be a key addition to OLG’s strategy to drive new customers to OLG.ca. In partnering with The iGaming Collective, OLG gets to leverage iGC’s experience from other global regulated markets and combine it with our decades of experience in the Ontario market to reach more customers. We are excited to continue to grow our customer base because 100% of OLG profits are reinvested back into the province. So, when you play OLG.ca, you play for Ontario.”

Martin Nieri, Partner at iGC commented: “The Ontario sports betting and iGaming market is experiencing a sesimic change and we’re very excited to be working with OLG as they look to secure and expand their position in the new landscape. OLG is a tremendous brand that sits at the very heart of Ontario life through all of the good causes it supports. It will be important to incorporate this positioning as we set forth on our works”.

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