ParlayBay Expands in Asia Through Partnership with 96.com

ParlayBay, a provider known for its innovative sports betting products, has entered into a partnership with 96.com to supply its leading cricket content. This agreement marks a strategic move for ParlayBay, significantly expanding its footprint across Asia.

96.com will incorporate ParlayBay’s highly acclaimed cricket portfolio into its offerings. This portfolio includes the industry’s first ball-by-ball micro betting feature, presented in ParlayBay’s unique STACK’EM bet builder format. This feature is designed to offer an engaging user experience for both live and virtual betting environments.

One of the key strengths of ParlayBay’s offering is its ability to geo-localize content, ensuring relevance to diverse demographics through a single integration. The Cricket 2.0 product, in particular, has garnered significant popularity in the Asian market.

Since the launch of Cricket 2.0, ParlayBay has observed substantial engagement from bettors, with cricket rapidly becoming its fastest-growing sport. Last month alone, the sport recorded a growth rate of over 1000% month-over-month.

The timing of this partnership with 96.com is opportune, coinciding with the upcoming Indian Premier League season starting in March. ParlayBay plans to support the launch with a comprehensive range of promotional and marketing tools, enhancing the visibility and appeal of its cricket offerings in this key market.

Fredrik Elmqvist, Executive Chairman at ParlayBay, said: “We’re delighted to have reached an agreement with such a prominent Asian brand. The partnership allows us to deliver our cricket content to a large audience of cricket fans, as well as the wider portfolio of sports and game formats, with our content appealing to all levels of sports bettors.

“With the upcoming IPL season due to start, we couldn’t have partnered at a better time, with cricket fans looking for new and exciting products to boost their engagement with the sport they love.”

John Kay, Commercial Director at 96.com, added: “ParlayBay is an exciting provider that delivers engaging content and experiences for its partners. We are thrilled to integrate its industry-leading cricket portfolio onto our platform.

“The integration of ParlayBay’s content complements our own offering and supports our vision to become a global brand. With ParlayBay’s built-in marketing tools, we can deliver customised and user-friendly promotions, including free bets. We are confident our customers will enjoy engaging with these unique games and experiences.”