Pragmatic Play Enhances iGaming Presence in Africa with PrideBet Ghana Partnership

Pragmatic Play, a prominent content provider in the iGaming industry, has expanded its presence in Africa through a multi-product agreement with PrideBet.

The Ghana-based sports and casino brand now offers Pragmatic Play’s full range of slot content, including the popular Big Bass™ series, as well as recent release The Knight King™ and multi-award-winning games Gates of Olympus™ and Sugar Rush™.

PrideBet players can also experience Pragmatic Play’s comprehensive suite of Virtual Sports content. Available 24/7 and powered by a real-time physics engine that delivers unparalleled high-quality rendering, the market-leading portfolio of sporting titles provides realistic and fully immersive entertainment experiences.

Pragmatic Play’s collaboration with PrideBet represents its latest partnership in Africa, as the provider aims to strengthen its position in regulated markets across the continent.

Irina Cornides, Chief Operating Officer at Pragmatic Play commented, “We’re delighted to welcome PrideBet to our ever-expanding client base. Ghana is one of the biggest and most highly regulated markets in Africa. With player protection and sustainability being top priorities for Pragmatic Play, this partnership represents an excellent opportunity for us to expand our presence on the continent.”

Kwadwo Amaning-Kwarteng, Country Manager at PrideBet Ghana added, “We see Pragmatic Play as a strategic partner in our strong ambition to become the premier sports betting and gaming destination for players in Ghana and beyond. 

“Pragmatic Play will provide PrideBet Ghana with quality slots and virtual sport content alongside our sports product. We want to truly stick to our slogan that at PrideBet – Together We Play, and bringing in elite-level content will allow us to attract even more fans of both verticals.”

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