Red Earth Casino in Thermal, California, has entered into a multi-year agreement with International Game Technology (IGT) to implement the IGT ADVANTAGE™ casino management system (CMS), replacing its previous provider.
Under the new agreement, Red Earth Casino will deploy IGT’s full CMS suite across its gaming floor, including hardware upgrades enabled by AVENTO™ technology. The deal also includes the integration of IGT’s W2G Accrual and Mobile Responder modules, as well as M5, the company’s content management system aimed at enhancing user interface and experience.
The deployment will incorporate IGT’s latest system architecture, FloorNet, which uses a “message bus” design to improve system performance and reliability. Additionally, Red Earth Casino will implement IGT SystemWatch™, a monitoring tool that enables real-time oversight and diagnostics for improved operational efficiency.
This agreement further expands IGT’s presence in the North American tribal gaming market and reflects ongoing demand for advanced igaming systems and infrastructure.
“The Red Earth Casino team is incredibly excited to partner with IGT to modernize our gaming floor and player loyalty program via the IGT ADVANTAGE casino management system,” said Michael J. Broderick, Red Earth Casino General Manager. “The versatility of IGT ADVANTAGE and the power of M5 technology equip Red Earth Casino to deliver a deeply personalized player experience while scaling seamlessly for future growth. This platform isn’t just an upgrade, it’s a fundamental part of our long-term strategy to innovate, expand, and lead in the next era of tribal gaming.”
“As the strategic importance of real-time data and player convenience features continues to grow, it’s an excellent time for Red Earth Casino to invest in the IGT ADVANTAGE CMS to meet the opportunities of today and the future,” said Nick Khin, IGT President, Global Gaming. “In packaging IGT’s leading CMS with a variety of apps and a floor-wide systems hardware upgrade, Red Earth Casino can quickly benefit from operational efficiencies and increased player satisfaction.”
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