Rivalry Unveils Fantasy Basketball App with Low6 for NBA Season
Rivalry Corp., an esteemed sportsbook and igaming operator focusing on Millennials and Gen Z, has launched Rivalry Ultimate Fan. This new standalone daily fantasy sports app, created for the 2023-24 NBA season, is developed in partnership with Low6, a renowned innovator in gamification.
Rivalry Ultimate Fan, a free-to-play fantasy basketball game, capitalizes on the growing popularity of trading card culture, collectables, and pack openings. The app allows users to open digital packs of NBA player cards to assemble line-ups, participate in weekly contests throughout the season, and win various prizes. These prizes range from NBA merchandise and gift cards to redeemable promotions for Rivalry’s sportsbook and casino services.
In a unique blend of digital and physical gaming experiences, Rivalry will also launch physical Booster Packs. These packs will feature custom-illustrated trading cards of NBA players and original IP from Rivalry, each containing QR codes to claim extra prizes. One such prize is the “The Big Baller,” a rare holographic card offering tickets to the 2024 NBA Finals. Additionally, Rivalry plans to engage with its creator partners to livestream Ultimate Fan pack openings, further enhancing the trading card excitement.
Complementing the online experience, Rivalry is committed to giving back to the basketball community. The company will refurbish old basketball courts, nominated by registered Rivalry users who bet on basketball, with the goal of fostering future NBA talent.
The Rivalry Ultimate Fan app will be accessible on iOS and Android devices in selected markets licensed by the Isle of Man. Rivalry is also considering expanding this product and other similar free-to-play offerings to more regions in the future.
“Rivalry Ultimate Fan applies our Gen Z playbook to the world of fantasy sports to engage the next generation of basketball fans and strategically position our brand within a new vertical,” said Steven Salz, Co-Founder and CEO, Rivalry. “Expanding further into the traditional sports segment enables us to introduce the unique betting experience we’ve built to a new community of players and realize the operating leverage we see in other parts of the business among a broader audience. Low6 has delivered an innovative free-to-play product that fits well into this strategy and builds our presence in an important category.”
“Rivalry’s expertise and understanding of Millennial and Gen Z customers is very much aligned to Low6’s product development,” said Jamie Mitchell, Co-Founder and CEO, Low6. “We’re confident our award-winning fantasy game will drive acquisition and engagement for Rivalry among a new audience while maintaining their commitment to innovation and one-of-a-kind experiences in betting.”
