SIS Secures Long-Term Rights to German Horse Racing Coverage

Sports Information Services (SIS), a foremost purveyor of round-the-clock live sports betting content, has fortified its international content catalogue by entering a long-term agreement with the German Tote.

This extension affords SIS sustained access to premium horse racing content from the German Tote, Germany’s most lucrative horse racing betting broker, spanning both retail and online channels.

The arrangement ensures SIS’s global partners will have access to races, including the renowned Deutsches Derby in Hamburg. This addition complements SIS’s existing content, which includes quality coverage from over 170 racecourses and tracks across five continents, including Europe, Africa, Latin America, and the United States.

The incorporation of German horse racing content aligns with SIS’s commitment to offering a comprehensive portfolio of betting opportunities 24/7, while also increasing the volume of events available to operators, thereby boosting revenues.

SIS’s 24/7 Live Betting Channels, which deliver over 75,000 live racing events annually, offer an integrated solution, inclusive of live-streamed visuals, data, and on-screen graphics with betting prompts. These are coupled with a broad selection of markets and prices to ensure a fluid sports betting experience.

Riko Luiking, Managing Director at German Tote said, “It’s great to have secured this agreement for the long-term across online and retail, as it helps to showcase German racing to a huge international audience. We look forward to continuing to work together, providing excellent, competitive entertainment around the clock.”

Conall McSorley, Head of International Horse Racing added, “We have established a strong relationship with the German Tote, and we are delighted to extend our partnership over the long-term. Our racing portfolio is of the highest quality, and we believe that our customers will enjoy the top-quality action that we can continue to provide them with from Germany.”

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