One of the biggest trends we’ve seen in the online casino space in recent years is the continued focus on building communities. Social gameplay has become a significant part of the online gambling experience. Whether it’s the shared tension of a crash game or the immersive experience of a live casino stream, social interactions and community are shaping the way players interact with online casinos.
At Slots Temple, we have consistently recognised the transformative power of community, whether it’s through our tournaments or through initiatives like our highest RTP guarantee. As an affiliate site, we actively encouraged our players to share their thoughts, hold us accountable to the highest standards, and discuss the latest game releases.
Then, as a real-money online casino, we established free-to-play prize tournaments and promoted engagement through these. Now, with the launch of our mobile app, we are utilising the exclusivity of mobile tournaments and features to help build a more mobile-focused community.
Customer Engagement
For many years, online gambling was a largely solitary act, but the rapid emergence of casino tournaments and other social tools has proven to be the perfect remedy for this. We have witnessed this first-hand at Slots Temple, with our free-to-play cash prize tournaments being one of our major steps away from operating exclusively as an affiliate site.
This strategy has now been moved to our mobile app, where tournaments and other exclusive promotions have become an effective way to capture our audience’s attention and encourage our players to adopt our app.
Our mobile app features a tournament schedule that displays all upcoming tournaments with their prizes. We’ve found that keeping customers informed about upcoming tournaments, while also hosting them frequently, can be a great way to maintain high engagement and give players a reason to keep returning.
There is a clear demand across the industry for more social gameplay, and a real-time shared experience. Our mobile-exclusive tournaments tap directly into this trend, offering a competitive and interactive outlet to keep players engaged.
The competitive and time-sensitive nature of a tournament also means that players will need to stay active if they want to be in with a better chance of winning, ensuring they return to our casino, and in this instance, the app, and build a connection with our service.
We also hope to further this connection and community with the introduction of our highest-RTP guarantee. Players having trust in an operator is essential, and by committing to offering the highest RTP version of each game, we know players will spread the word and return for more. Likewise, our community helps us achieve this goal by holding us accountable if we fail to deliver.
Operator Benefits
A huge obstacle for most operators when they first launch a mobile app is getting players to download it and play there. While you don’t want players to migrate and only use the app, getting them in the habit of opening the app on their phone is essential.
This is where using mobile exclusive tournaments can prove to be a brilliant strategic move. If you want to increase app downloads, you need to offer the player something they can’t get on their desktop device or mobile browser. While bonuses are undeniably a helpful way of doing this, tournaments are a much more effective hook. A player can claim a mobile bonus and never return, but tournaments encourage players to come back, helping them build an affinity with your service.
Of course, another significant advantage of offering exclusive tournaments on mobile apps is that exclusivity is a highly effective marketing tool. Offering content that is only available to players who have the mobile app can create a powerful sense of exclusivity and, in turn, belonging. By only allowing entry for players who have downloaded the app, you can build a sense of community among the app users.
Aside from boosting downloads and building a community, tournaments can also provide operators with deep insight into how their players work. They can see how they interact with one another and the types of games they enjoy, allowing them to carefully plan their next steps and take a more long-term approach with their broader marketing strategies.
At Slots Temple, we have allowed player insights and demand to shape the service we offer. As we have already mentioned, our highest RTP guarantee has been shaped by a user demand for the fairest possible gaming experience. Regular feedback highlights that players want transparency, and that is exactly what we give them.
Conclusion
It’s no secret that the way players interact with online casinos and with one another is rapidly changing. Operators need to be able to adapt to these changes, and utilising social tools and all of the possibilities that mobile-exclusive tournaments can offer is proving to be one of the best ways to do this.
