Tally Technology Launches Game Center for NBA and NFL


Tally Technology has introduced the Game Center, a new gamification experience aimed at captivating a diverse array of sports fans. This innovative platform is already live with top NBA and NFL teams, offering an array of team-themed gaming experiences accessible to various fan demographics.

Game Center, developed by Tally, is a flexible gamification tool that amalgamates thousands of game types, catering to a broad spectrum of audiences. This technology allows teams, leagues, broadcasters, and brands to unify their fan engagement efforts in one hub, enabling sophisticated segmentation and targeting. All consumer interactions are linked to a unique user ID, streamlining the engagement process.

The platform features a variety of game types, including pick’em, trivia, bingo, word searches, and skill-based sports contests, with plans to expand the repertoire. These games are designed not only to enhance fan engagement and retention but also to attract new audience segments through innovative experiences, thereby opening up new sponsorship avenues.

Game Center also fosters a sense of community among users, enabling them to invite friends for private group play, enhancing the social aspect of the gaming experience. This launch by Tally Technology represents a significant stride in the igaming sector, providing immersive, fan-centric gaming solutions for major sports teams and their followers.

Brad Vettese, CEO of Tally, said: “It is a privilege to be able to deploy our comprehensive Game Center platform solution, which we believe will be a major hit with the full range of fan types.

“With multiple games, including everything from trivia contests to word puzzles, we are delighted to be delivering a project which will appeal to the broadest audience possible and create actionable data insights. We believe it is a technology with huge potential across a variety of sectors and we look forward to seeing how it performs for the benefit of one of the world’s biggest sporting franchises in the NBA, NFL and beyond.”

Published on:
fast track