Gaming Innovation Group (GiG) has finalized a long-term agreement to support The Football Pools (The Pools), a renowned name in UK pools betting, with its innovative sportsbook, SportX, and iGaming platform, CoreX. This partnership marks a significant milestone as The Pools transitions to GiG’s advanced technology to enhance its online presence and drive digital growth.
This deal is particularly notable for GiG as it represents the introduction of its X-Suite solutions into the UK market. GiG has already demonstrated its capability in fostering growth for partners in other regulated markets globally.
Launched in February, GiG’s X-Suite solutions, including SportX, offer an integrated and comprehensive sports betting experience tailored to boost growth for UK operators. Recent collaborations with BetMakers for HorseRacing and Sportcast for bet-builder, combined with a rich content roadmap, ensure a feature-rich and advanced offering.
The Football Pools, a historic brand with over 100 years of operation in the UK, is recognized for its accumulator bets predicting professional football match outcomes. The new agreement will enhance The Pools’ sports betting, casino, and lotto offerings, providing customers with access to more jackpot prizes and an improved overall experience.
This partnership between GiG’s turnkey solutions and The Pools’ brand is set to create a unique market offering. As part of a strategic refresh, this deal underscores GiG’s commitment to delivering innovative solutions.
The UK online gaming market is one of the largest regulated markets globally, with an estimated revenue of £11.01 billion (€12.80 billion), second only to the US, according to Statista.
Andrew Cochrane, Chief Business Officer at GiG, commented, “I am delighted that The Football Pools, a brand with such heritage in the UK market, have chosen GiG to power their ambitious online growth plans. We have gained a significant headwind with our X-Suite in regulated markets around the world since launch earlier this year, providing a springboard for us to leverage our vast wealth of experience in the UK market, a market we know extremely well, to help power revenue growth. I’m extremely optimistic about the continued success of our strategy to increase our B2B market share in key regulated European markets.”
James Arnold, CEO at The Football Pools added: “I am delighted to be able to announce this transformational partnership with GiG, at such a pivotal moment in the history of both organisations. I firmly believe this will enable us to realise the potential of ‘The Football Pools’ brand heritage, and to aggressively grow The Pools as we embrace the true digital transformation of this iconic British brand. Myself and my team have enormous faith in the ability and expertise of the GiG team, and very much look forward to a successful and mutually beneficial partnership for the years to come.”
