Most operators considering LatAm expansion will already be familiar with the term ‘localisation’ and what it means — but how does true product localisation actually manifest?
Some believe it refers to areas like preferred payment types, content trends, and regulatory frameworks. But it can also mean so much more.
Further to a recent RoundTable on the same subject, this iGF Magazine explores what it actually takes to produce a custom-made, localised experience for Latin America’s fast-emerging markets.
We’ll be looking at how modules and building blocks can be used to craft a product that fits the Latin American market seamlessly.
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