The Omnichannel Journey: Road to Success via Your CRM

Understand how to optimise the omnichannel experience and level up your operations now


As regulations around the world continue to evolve and exciting new markets open up to the world of online, the opportunities for growth are abundant. However, many operators still face the challenge of understanding how to cross-sell and sustainably extract maximum value from their land-based and online player communities.

This in-depth panel session will look at the power of CRM and Gamification, exploring how they can be used as powerful tools to provide a ‘best in market’ omnichannel experience for your customers.

What will I learn by registering to view this free session?

  • How to convert land-based players to online via CRM
  • How to use gamification to extend player lifestyles
  • Implementing hybrid loyalty schemes
  • The most powerful bonus alternatives
  • Finding the best partners to enter newly-regulated sectors

About the Series:

The iGF Virtual RoundTable series provide a design-led learning experience for speakers and viewers alike, based on some of the most crucial challenges impacting the gaming industry. Each edition brings together the greatest minds in the industry to navigate the future of gaming in a peer on peer thought leadership environment.

Some of our previous speakers include leaders from: Bally’s, 888, Wynn Resorts, Playtech, Lottoland, Betway, Hero Gaming, Parimatch, Betcris, ApuestaTotal, Betwarrier and BetBull.

Published on:
Release Date: 31st August 2022

Meet our Expert Speakers

Henk Wolff
Chief Marketing Officer
Blitz Casino

Marcel Tobler
Chief Strategy Officer & Board Member
Stadtcasino Baden Group & Gamanza Group

Gavin Hilton
Director, Customer Retention
William Hill

Arjan Korstjens
Chief Operations Officer
Merkur Casino

John England
Head of CRM
Industry Consultant