The Unit and Red Knot Communications Announce Strategic Alliance

The Unit, a nearshore product development and marketing services provider for sports betting and igaming, has entered into a strategic alliance with Red Knot Communications, a PR and communications specialist in the sports betting, igaming, and general sports industries.

Through this partnership, both companies will collaborate on various areas, including PR and communications, branding, PPC, SEO, paid social, and martech solutions. The aim is to enhance The Unit’s full-service marketing capabilities by leveraging Red Knot’s expertise in PR and media, particularly in regions like the US, Canada, and Latin America.

Founded in 2020, Red Knot operates globally with offices in the US, UK, Latin America, and the UAE. The company has worked with notable media outlets and has helped raise the profile of diverse entities, including emerging sports leagues such as Major League Pickleball and Major League Cricket. Red Knot also serves sports betting and gaming companies like 1st Technology, Angstrom Sports, and PlayStar, as well as affiliate giants such as Spotlight Sports Group and Playmaker Capital.

The strategic alliance will see Mark O’Hare expand his responsibilities as Head of Business Development across both Red Knot and The Unit. Mark brings extensive experience in the betting and gaming sector and has been an asset to The Unit since joining in 2018. His expertise in SEO and PPC strategy and execution has benefited key client accounts, including Pala Interactive, NorthStar Bets, and VIP Casino in Canada, LulaBet and PalaceBet in South Africa, Monkey Knife Fight and PlayStar Casino in the US, and BetRegal and Slotbox in Ireland.

This collaboration represents an important step for both companies as they seek to optimize their strengths and deliver exceptional services in the dynamic world of igaming and sports betting.

Mark O’Hare said: “It’s a thrill to take on a new role with Red Knot as part of a very exciting project. I’ve really enjoyed my time with The Unit so far, and this collaboration with Red Knot feels like a fantastic opportunity to combine the strengths of both companies to the benefit of our clients. I look forward to working across both sides to ensure this partnership provides synergies and growth across a long-term period.”

Paddy Casey, Co-Founder at The Unit, said: “It’s fantastic to announce this strategic alliance with Red Knot. We have always found them to be a pleasure to work with, and their experience in PR and media in the gaming industry has already accelerated our own industry presence. At this point in the relationship, it feels like the perfect time to work together and make sure we can back each other in the best ways possible.

“Mark has been vital in supporting The Unit’s growth, having been with the company for most of its existence, and he will be the perfect figure to lead this new venture. I very much look forward to working with Mark further as this alliance gets off the ground.”

Andy Clerkson, Partner at Red Knot Communications, said: “I am delighted to launch our strategic alliance with The Unit. Our skill sets, target territories and client lists are totally complimentary. This global partnership crystallises a hive mind of two successful companies, comprised of very experienced gaming industry professionals who can super charge marketing for any B2C or B2B gaming or betting brand, anywhere in the world. We are very pleased to appoint Mark as Head of Business Development for the twin companies. It’s a clear signal of our intent.”

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