Trustly Unveils New Logo and Visual Identity to Usher in a New Era of Payments

Trustly new logo

Trustly, the global leader in online banking payments, is excited to unveil its new visual identity, including a logo, color palette and typeface.

Since its founding in 2008, Trustly has processed hundreds of millions of transactions, increased its geographical footprint to include Europe, North America and Australia, and grown to serve more than 10,000 global merchants across an array of industries. In light of the company’s developments and global expansion, it was time to launch a new visual identity that better reflects the growth journey and forward progress of its payment products.

The new logo trades the old shopping cart and lock for a bold “T.” The negative space in the “T” depicts a forward arrow, representing how Trustly overcomes traditional payment pain points and keeps the payment process moving forward without interruption.

The new Trustly green is slightly lighter, and supported and contrasted by secondary greens and tertiary purples, blues and grays. Together they create a vibrant yet sophisticated overall palette with a lot of flexibility and dynamism.

Trustly Sans, the custom sans-serif typeface, is inspired by the progressive angles of its logo. Its powerful connection to the logo ensures a consistent and recognizable brand presence, even when communicating in words alone.

“At Trustly, we know that the payments landscape is changing faster than ever, especially as Open Banking sweeps the world. As such, our products and services are constantly evolving to meet new demands and we’re excited to unveil the fresh face of Trustly, which will help take us forward into the next phase of our journey,” says Oscar Berglund, CEO at Trustly.

“The new logo is optimized for the checkout environment, so merchants will be able to present Trustly’s online banking payment option in a clear and distinct way, while consumers will still recognize the brand they know and trust,” adds Berglund.

About Trustly

Founded in 2008, Trustly is the global leader in Online Banking Payments. Our account-to-account network bypasses the card networks, letting consumers make fast, simple and secure payments to merchants directly from their online banking accounts. With support for more than 7,600 banks, roughly 600 million consumers across Europe and North America can pay with Trustly. We serve many of the world’s most prominent merchants within e-commerce, financial services, gaming, media, telecom and travel, which all benefit from increased consumer conversion and reduced operations, fraud and chargeback costs.

Trustly has 400 employees across Europe, the US and Latin America. We are a licensed Payment Institution under the second payment services directive (PSD2) and operate under the supervision of the Swedish Financial Supervisory Authority in Europe. In the US, we are state-regulated as required to serve our target markets. Read more at

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