UFC has entered into a multi-year marketing agreement with SPRIBE, an iGaming operator known for its game, Aviator. The agreement will provide SPRIBE with exposure during specific UFC live events.
As part of the agreement, SPRIBE will have branding opportunities during some UFC Pay-Per-Views and Fight Nights. This includes placements inside the Octagon and within the live broadcasts. There’s also an annual Brand Ambassador fund in the agreement, which will involve UFC athletes in various campaigns.
SPRIBE, established in 2018, introduced the iGaming industry to crash games. Its games are now featured by over 2,000 operators globally. The Aviator game has a user base of over 10 million monthly active users.
The partnership will be visible during the UFC 294: MAKHACHEV VS VOLKANOVSKI 2 event, scheduled to take place in Abu Dhabi on October 21. The event will feature a match between Islam Makhachev and Alexander Volkanovski. Another match will feature Khamzat Chimaev and Kamaru Usman.
“We’re thrilled to welcome SPRIBE as an official UFC partner,” said Grant Norris-Jones, UFC Senior Vice President, Global Partnerships. “SPRIBE creates the kind of next-gen games that have strong appeal for UFC fans because they offer a unique experience, with exciting features, stunning graphics, and engaging gameplay. We’re excited to help them achieve a broader reach for their brand and their games.”
“This is a significant partnership for SPRIBE and Aviator, making more players aware of the game than ever before,” said Giorgi Tsutskiridze, CCO at SPRIBE. “Aviator is already the most-played crash game in the world with more than 10 million monthly players, but this deal with UFC will really catapult it into the stratosphere. UFC is an entertainment business at heart and knows exactly how to get people on the edge of their seats by providing fast-paced action inside the Octagon. Aviator does that also, but with players able to enjoy the thrill ride of the games from their smartphone. This is a strong and valuable marketing partnership for us that shows that Aviator really has hit the big time, transcending traditional gaming audiences to have mainstream appeal.”
