Yggdrasil has extended its presence in Serbia through a new partnership with Merkur, enabling the supplier’s portfolio of slot titles to go live with the operator’s MerkurXtip brand. The collaboration was made possible via Yggdrasil’s existing partnership with Bragg Gaming.
Under the agreement, MerkurXtip players in Serbia now have access to a wide range of Yggdrasil titles, including new releases such as MexoMax 2 and Bob Marlin Goes Splashing, as well as popular games from the Vikings series and additional content from the YGG Masters program.
The deal reinforces Yggdrasil’s ongoing strategy to expand its footprint across regulated European markets by partnering with established operators. It also marks another step in the supplier’s broader growth efforts within the igaming sector, combining its proprietary and third-party content to deliver greater choice for players in Serbia.
Jose Kadala, Chief Commercial Officer at Yggdrasil, said: “We’re excited to expand our presence in Serbia through a major partnership with Merkur. We are confident that it will be a roaring success as we deliver both our proven core titles and innovative YGG Masters content to players.
“Serbia represents an important growth market for us, and this deal demonstrates our commitment to providing operators with exceptional player experiences across regulated regions.”
Nenad Aleksić, Head of Online Casino at Merkur, added: “Yggdrasil’s reputation for creating engaging, high-quality gaming content made them an ideal partner for expanding our offering.
“With a creative approach to game creation and the broad portfolio via the YGG Masters program, their games are a perfect addition to our already strong slot stable.”
