SPRIBE, developer of the globally popular crash game Aviator, has appointed UFC flyweight champion Alexandre “Cannibal” Pantoja as its latest brand ambassador.
Pantoja, one of the most successful fighters in UFC’s flyweight division with record wins, finishes, and submissions, will support Aviator’s promotional campaigns across Brazil and international markets over the next year. Known for his aggressive yet controlled fighting style, Pantoja will appear in multiple marketing activations aimed at expanding Aviator’s reach among sports and entertainment audiences.
The agreement is part of SPRIBE’s broader marketing partnership with the UFC, which includes in-Octagon Aviator branding during Fight Night and pay-per-view events, alongside a dedicated ambassador programme.
Pantoja joins a growing group of UFC fighters promoting Aviator, including Michael Page, Arman Tsarukyan, Diego Lopes, Alex Pereira, Johnny Walker, and Merab Dvalishvili.
Since entering its multi-year partnership with the UFC, Aviator has reported significant audience growth, with monthly active players rising from 10 million to 60 million and more than 400,000 bets placed per minute across over 5,000 igaming operators worldwide.
Giorgi Tsutskiridze, CCO at SPRIBE, said: “Alexandre Pantoja is considered one of the greatest flyweight fighters in UFC history, so to have him promoting Aviator to his fans is a major coup for us.
“Aviator is quickly becoming one of the most popular casino games in Brazil, a place where Alexandre is considered something of a hero. This makes the partnership hugely powerful for the Brazilian market.
“But his fanbase is truly global, and we are excited to be making more people aware of the thrill ride Aviator provides via some great campaigns we have planned with Alexandre.”
Alexandre “Cannibal” Pantoja, UFC Flyweight Champion and Aviator brand ambassador, added: “Aviator is all about high risk and high reward, and provides a thrilling experience from the moment you strap in and take flight.
“It really is a white-knuckle ride, and I’m excited about making my fans aware of Aviator and why it’s the number one crash game in the world.”
